Changing Diabetes^® campaigns present the initiatives, partnerships, advocacy, and innovation that Novo Nordisk undertakes to drive change for people affected by diabetes. They are launched every two years and are implemented at diabetes congresses and events, as well as across online channels, worldwide.

As lead copywriter, I contributed to the development of the creative concept and produced copy for ads, brochures, outdoor banding and viral films. A central creative challenge was finding a way to textually and graphically communicate the ‘extraordinary focus’ that Novo Nordisk brings to bear in tackling this complex health crisis.

||   Viral movie script   ||

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||   Ad campaign   ||

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||   Campaign brochure   ||

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