Having operated in Latin America since 1983, Novo Nordisk wanted to demonstrate the broad range of activities it is undertaking to tackle the diabetes pandemic and build healthcare capacity in the region. I was briefed to produce a suite of communication materials that would clearly define this ‘total value footprint’ at local and regional levels, while strictly adhering to global corporate guidelines.

||   Core value brochure   ||

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As consultant and lead copywriter, I surveyed the organisation’s activities across Latin America, from the production of life-saving treatments and high-level advocacy, to the strengthening of scientific and healthcare capabilities, to grassroots health education and development initiatives. I conducted in depth interviews with key internal stakeholders across functions to understand the issues at stake.

These inputs became the basis for a set of core value stories, for which I delivered content in multiple formats. To deliver a full project across media types, I coordinated a local team of translators and a graphic designer from my own network.

The materials have been used by affiliates in 20+ countries.

||   Core value leave behind   ||

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||   Local materials (Portuguese / Spanish)  ||

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