As agency lead content strategist and copywriter for Novozymes’ baking enzyme Novamyl®, including the Novamyl Pro® product launch, I provided direction and copy for successful B2B print and digital campaigns, sales brochures, leave behinds and presentations.

These camaigns were supported by a range of brand building and storytelling initiatives. For these, I provided copy and presentation content for annual baking industry summits, opinion-driving articles for industry media, and content and analysis for customer and consumer surveys.

This combined approach propelled the product launch into key industry media where it quickly become the most read story.