The ReSound Smart™ app is the first hearing aid app developed for Apple Watch. It enables hearing aid wearers to control their hearing experience straight from their wrist.

This campaign aims to change the conversation between hearing care specialists and their clients – moving away from the limitations associated with wearing a hearing aid, to the possibilities gained by wearing one of the world’s smartest devices (and controlling it from your wrist).

As lead copywriter, I helped to develop the background storyline, and delivered copy for ads, teaser films, and PR and online activities supporting the product launch.

||   Ad campaign   ||

__________________

||   Viral teaser   ||

__________________