Big data or big brother? Are you ready to meet the digital you?
“The road of excess,” said the English poet William Blake, “leads to the palace of wisdom.” But as many rock-n-roll artistes have found out – like Doors frontman and Blake […]
Category Archives: Social media
Article for Consumidor Moderno Magazine
Pleased to see my first article for the CIFS column in Consumidor Moderno Magazine. This month we looked at why not all social media engagement is good engagement, and why […]
Who owns the conversation? Marketing and social media in Brazil
HootSuite chief Ryan Holmes’ recent Forbes article documents the rise of social media in Brazil and the opportunities this offers marketers to connect with the country’s rapidly expanding consumer base. […]
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