Big data or big brother? Are you ready to meet the digital you?
“The road of excess,” said the English poet William Blake, “leads to the palace of wisdom.” But as many rock-n-roll artistes have found out – like Doors frontman and Blake […]
Author Archives: Sean Merrigan
Is it the business of the future to be normal?
After bursting into the collective conscious in late 2013, media conversations about the so-called ‘normcore’ fashion have largely evaporated. So it was with some interest that we recently spotted advertisers […]
CONAREC 2014: Megatrends mean you need fans not customers
Presenting for the Copenhagen Institute for Futures Studies at São Paulo’s CONAREC 2014, the largest congress on customer relations in the world. The presentation gave an overview of how megatrends […]
Article for Consumidor Moderno Magazine
Pleased to see my first article for the CIFS column in Consumidor Moderno Magazine. This month we looked at why not all social media engagement is good engagement, and why […]
Brazilian beer rocks
Brazilian rock band Titãs unites with Colorado brewery to launch a beer with Brazilian rock attitude. The project was conceived by management office officinatres.
The last Kombi
Launched more than half a century ago, the Volkswagen T2 has been many things to many people. Designed by Dutch businessman Ben Pon, its unique synthesis of design and utility symbolizes the freedom that enabled families to set out on holiday adventures in a more self-sufficient, optimistic age.
Who owns the conversation? Marketing and social media in Brazil
HootSuite chief Ryan Holmes’ recent Forbes article documents the rise of social media in Brazil and the opportunities this offers marketers to connect with the country’s rapidly expanding consumer base. […]
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