CONAREC 2014: Megatrends mean you need fans not customers

Presenting for the Copenhagen Institute for Futures Studies at São Paulo’s CONAREC 2014, the largest congress on customer relations in the world.

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The presentation gave an overview of how megatrends will change consumer behaviour over the next three decades, the technology that will drive these changes, and what companies and brands can do now to prepare for the future.

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Thanks to Grupo Padrão for inviting us along!

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